Hyperrealism as an Artistic Style in Graphic Design
الملخص
The current research addresses the topic of hyperrealism as an artistic style based on the influence and interaction of various artistic styles. It is grounded in the reality of life and the economic, cultural, and political changes that occur therein. It is an art form that keeps pace with these changes and relies on the use of realistic images as a reference in creating its desired visual presentation, especially in graphic design. This is what was addressed in the context of the current research after raising the following question : ( What is the concept of hyperrealism, and does its integration with artistic methods lead to achieving a successful artistic style in graphic design?), while the aim of the research was represented in (defining the concept of hyperrealism as an artistic style in graphic design). The research dealt with the meaning of hyperrealism, and its concept according to Baudrillard, as well as its reflection on the artistic styles and hyperrealistic images in graphic design. The research community was represented by three design groups. They are (commercial advertisements, movie posters, book covers) for the year 2024. It was analyzed according to the descriptive approach to reach the required results and discuss them. The most prominent of these results are: (The models reflected the conscious dealing with hyperrealism through the employed visual units, based on a creative process that relied on reality and understanding its aspects and comprehending it in a better way. It is dealing with its pictorial details and representing them accurately in designs whose construction is based on coherence, harmony and cohesion between its visual units), and among the most important conclusions of the research (hyper-realism is based on transforming images into different visual worlds. It is characterized by formal perfection by introducing more precise and clear details (visually and intellectually). That would otherwise remain invisible or incomprehensible.
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